A new natural skincare line began life as a start-up company in 2005. They soon turned to dComm to help them build their brand online through various strategic marketing initiatives all aimed at building brand awareness and acquiring new customers. Search engine marketing was a key focus in driving measurable, accountable and cost-effective traffic..

Recognizing that the skincare category is extremely competitive and that a very large budget would be needed to run a substantial pay-per-click search marketing campaign, we implemented a smaller, very refined PPC SEM campaign that operated within the client’s acceptable cost-per-acquisition parameters, and turned our attention to search engine optimization. This strategy allowed them improve their standings within the prominent search engines, gain brand prominence and attract more quality traffic on a non-paid basis. Thus, the company began to not only see more traffic coming to their website, but also their conversion rate improved as the quality of this traffic improved. This SEO strategy had positive effects on their PPC SEM campaign as well, as their cost-per-click reduced due to ’quality score’ improvements..

With our help, the brand began ranking on the first page of search results in Google for several key, generic/non-branded terms, thus giving their brand crucial awareness in the “natural skincare” search environment, ranking higher than their biggest competitors.