In 2007 the direct response marketer of a celebrated brand of premium home fitness equipment turned to dComm to help guide them through a transition to generating increased sales and revenue online. Over the course of our relationship, we have introduced several new digital marketing vehicles and systems to this client.

Amongst the recommendations we have made and the activities implemented:

• optimizing shopping cart and checkout funnel flow
• ’save-the-sale’ cart abandonment system
• highly productive affiliate program
• various usability and conversion-driving website changes
• online video advertising campaign
• online cost-per-acquisition campaign
• improved shopping comparison exposure
• advertorial marketing campaign
• online lead generation campaign
• international websites

We also perform all on-going Search Engine Optimization (SEO) activities and reporting for this client.

Like-for-like online sales more than doubled over the period of this engagement.