Whether it's long-form or short-form, Direct Response Television is a powerful way to simultaneously educate and entice the consumer into action. But the success of DRTV can no longer rely on television alone, so we build DR campaigns that drive results across television, the Internet, and all channels.

Brand/Image films
Demos
Banner ads
Pre-roll ads
Post-roll ads

Consumers are watching more and more video Online, and the reason is that video is informative, entertaining and convincing. It's a fact that you will have higher conversions and sell more product if your video is optimized for Online, just as it's optimized for television. Our integrated approach to creating original and compelling product stories engages consumers and builds brand.

Customer Success stories
User claim studies

Put a face on your brand. Literally. A human face. Loyal and enthusiastic success stories from real life users are a crucial ingredient in the successful marketing of a product Online, and on television. Today's results-minded consumer wants to see and hear from her/his peer, rather than from the marketer, that a product or brand is worth the investment. Marketers who can provide this kind of "transparency and accountability" through their advertising have a greater chance of standing out and making an impact, while being appreciated and accepted by consumers.

dComm's professionally crafted video testimonials will capture the truth of a real customer's experience, along with showing their genuine passion for the product and brand. It's authentic video that helps instill credibility, while motivating and convincing an audience.

We can help you put together a testimonial study group, or if your company has an existing pool of passionate users we can work closely with your team to select the best candidates to speak on camera.

Scriptwriting
Directing of celebrities/hosts/real people (single and multi-camera)
Program re-edits/re-shoots
Budget review and guidance

Our creative team brings to the table years of traditional advertising experience for major brands and their agencies. Every direct response program we create combines the principals of image storytelling with the best practices of DR. Our Brand Smart ® approach delivers skillfully crafted, high-production value video that informs and motivates consumers, and sells product.